Banned Ads: Restricted Ad Types for Search and Social Media
We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.
We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.
Originally published on Delightful Communications.
Which Is Best for a B2b Content Marketing Strategy? Webinar or Podcast
“Should my business invest in a podcast or a webinar?” The short answer to this question: yes.
Choosing between a podcast or a webinar to convey your multimedia message has created a false dichotomy where business decision makers believe they must choose one over the other, implying a single answer is best. The more nuanced answer is that your business should invest in whichever of these technologies will meet your end business goals, or invest in both mediums if the content warrants.
“Should my business invest in a podcast or a webinar?” The short answer to this question: yes.
Choosing between a podcast or a webinar to convey your multimedia message has created a false dichotomy where business decision makers believe they must choose one over the other, implying a single answer is best. The more nuanced answer is that your business should invest in whichever of these technologies will meet your end business goals, or invest in both mediums if the content warrants.
Originally published on Delightful Communications.
Embracing Facebook’s New Newsfeed for Business
Organic Facebook posts have long been a way for businesses small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience.
We all know the sky has fallen as the wails and cries of marketers everywhere announced Facebook’s de-prioritization of business news in mid-January. The group has emphasized a new focus on news from friends and family. Organic Facebook posts have long been a way for businesses small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience. Budgets have been tossed out the window and strategy has been re-plotted at a faster rate than Twitter’s #280.
Originally published on Delightful Communications.
Employee Advocacy – How to Increase Your Content Visibility & Engagement
One of the ways to increase this visibility is with employee advocacy. It’s essentially free. People you already pay take a moment to share your new content, increasing visibility, and organic reach. And the commentary on this content is from experts too, as employees have the most detailed knowledge of your brand and its features.
All digital marketers want to increase content visibility. All brands want to increase awareness that leads to trust and conversions—the basics of the business marketing. The trick is finding a competitive and cost-effective way to amplify this brand content. One of the ways to increase this visibility is with employee advocacy. It’s essentially free. People you already pay take a moment to share your new content, increasing visibility, and organic reach. And the commentary on this content is from experts too, as employees have the most detailed knowledge of your brand and its features.